About Us

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We are here to receive your phone call, email, or a visit to our store in Waterbury, CT for your cheerleading, cheer bows and custom cheer bow designs.

Cheer bows are that delightful little accessory that completes your look. It is like the cherry on your sundae.  Whether you are cheerleading, cheer, dance, are a gymnast, a softball player, a volleyball player, a majorette, carry a flag, or rifle, or just love to wear bows, the bow you wear is the last part of your uniform to put it all together. Reach out to us for custom cheer bow designs

At Jay Mar we have been making all types of bows for nearly 50 years. It was my mother’s signature product and now it is mine.

Each bow we make here is handmade and designed just for you.You can have us make something simple or fancy. We provide a wide range of options. Whether you want 1 bow or 1200 bows, we can do it for you. Please contact us for appointments by phone or in person for larger team orders. And there are always thousands of bows to choose from in our shop.